Branson Adoration Parade & Nativity Lighting | Downtown Branson

For 78 years, Branson has kicked off the Christmas season by keeping Christ at the center of it. The Branson Adoration Parade begins with the annual lighting of the Adoration Nativity Scene, the area’s largest nativity, sitting atop the bluff overlooking Lake Taneycomo and the Branson Landing.

Once the nativity glows, floats, marching bands, local churches, schools and community groups make their way through Historic Downtown Branson, and yes, Santa usually makes an appearance too. The theme every year is Keeping Christ in Christmas.

The celebration is Sunday, December 6, 2026 at 5 p.m. The parade starts at the Branson Convention Center south parking lot, runs through Historic Downtown Branson and finishes along Branson Landing Boulevard. It is free to attend, so bring blankets and grab your spot early. Details are on the Branson Chamber website.